THE ACADEMY

For the boss lady with a dream biz to build

SKIP THE STRUGGLE

Attract an unlimited stream of your perfect customers — even if you’re a total Facebook® newbie.

In this self-study course, you’ll get the step-by-step system I’ve used to create six and seven-figure profits for our agency clients!

Now you can move those big goals from your vision board to your life!

YOUR BIZ DREAMS ARE CLOSER THAN YOU THINK


If you can share the value of your offer to just one person — that ONE ideal customer — you can get your message to thousands of perfect customers using Facebook®.

If you devote just an hour a day to The acADemy, those dream customers can become legit customers of your biz in one week*.

I know, because I’ve used Facebook® to transform my business — and I’ve done the same for hundreds of clients.

"“If you’re beating your head against the wall and draining your bank account with little return on Facebook ads, STOP the madness and work with Rachel”"

Michelle Myers
Founder of She Works His Way, Cross Training Couture, and Myers Cross Training

FROM CHASING A FEW CUSTOMERS TO ATTRACTING THOUSANDS

I’m Rachel McMichael, and most people call me The Techspert®

I run a multi six-figure online business helping women master digital marketing for more profits.

But I wasn’t always this successful. When I first left corporate life to make it on my own terms, I struggled.

I knew I had incredible services to offer clients, but I had trouble figuring out WHERE these clients were! Back then, it took me more time to find one customer than it now takes me to find thousands.

It felt like my business was going backwards.

Chasing leads was not what I envisioned when I set out to be an entrepreneur, and I’m guessing you didn’t either!

ENTER

FACEBOOK® ADS

When I began running ads, EVERYTHING changed. I went from making a few thousand dollars here and there (nice bonus cash but not life-altering) to bringing in multi-five-figures.

EVERY. SINGLE. MONTH.

With FB ads, I could finally reach the exact clients who needed my services most and help them take their own businesses to a whole new level!

I went from dreaming about clients, to having dream clients: inspiring, high-end, world-changing female entrepreneurs. And I wouldn’t have met these incredible women without harnessing the power of FB Ads!

Buy Now! $497 Buy Now! 3 x $197

BUT HERE’S THE THING. IT TOOK HUNDREDS OF HOURS AND THOUSANDS OF DOLLARS

Now, I am super-techy. (Like, totally obsessed with tech.) But I didn’t master FB ads overnight.

I spent hundreds of hours over countless months to learn the basics of my system. And then, I invested in high-end courses to learn more about FB ads.

Even so, it took some trial and error. Because not everyone teaches how to troubleshoot ads. Or how to ‘reverse-engineer’ your budget, so you’re always profitable.

Those were lessons I learned over four intense years, managing over 6-figures in ad spend (mine and my clients’)!

But it paid off. I was no longer guessing or experimenting. I knew EXACTLY how to turn on a steady flow of clients, like turning on a tap.

 

AGENCIES MAKE A KILLING DOING THIS …AND I COULD HAVE KEPT IT TO MYSELF

Because I had a system to bring in leads every day, I was soon fully booked. My 1:1 consulting was sold-out for months and I’d raised my rates three times.
You can probably guess what happened next.

I knew there was only one way to help more women: I started an agency.

I taught my growing team the exact FB ads system I’d used to 10x my own business… and now my agency uses it to help our elite clients.

Thanks to our FB ads, those clients are now consistently hitting their multi-five and multi-six-figure financial goals!

Whether it’s with a fitness instructor, a business coach, or any kind of online entrepreneur, we get results. And that’s because we use a tested, refined, COMPLETELY REPRODUCIBLE SYSTEM.

DESPITE ALL THIS SUCCESS, I WAS STILL MISSING SOMETHING.

I wanted to make a bigger impact. I wanted to help women who aren’t ready for a boutique agency, but who DESERVE all the success that FB ads can generate. Women who are like I was, before I learned to run profitable FB ads.

And that’s why I created…

THE ACADEMY!

MY EXACT SYSTEM FOR LEAD GEN, IN A SELF-STUDY PROGRAM

It’s the complete FB ads strategy I used to go from struggling to fully booked — and beyond. Ready to grow your dream biz with FB ads?

Buy Now $497 Buy Now 3 x $197

HERE’S WHAT YOU’LL GET INSIDE THE ACADEMY:

A QUICK-START GUIDE

Get up-and-running with a Facebook® presence that looks completely pro! (Because to be successful, you’ve gotta look successful.)

 

FB ADS DEMYSTIFIED

Campaigns, ad sets, and the many, many types of ads can be daunting. I’ll break down the Ads Manager, so you become fluent in ad speak in no time. Once you know it, you’ll be able to create, monitor and adjust your lead gen system in less than an hour a week!

TARGETING TACTICS

Your ideal client is on Facebook® and Ads Manager gives you EVERYTHING you need to find them. But there’s a right way to target (and retarget) for maximum results. I’ll show you how inside.

CRASH COPY COURSE

If selling with words feels like a stretch, don’t stress. In the Academy, you’ll learn the copywriting techniques that will make your future tribe stop, pay attention, and take action…without breaking any of the FB ads rules!

DESIGN SCHOOL

Stand out in the FB newsfeed with eye-catching ad creative. I’ll show you how to “design” magnetic ads without ever touching Photoshop. (This alone will save you thousands in design fees.)

BEYOND THE CLICK

Once you’ve attracted a lead with an irresistible ad, what’s next? Crank up the intensity from warm to hot with landing pages that convert. You’ll learn how to turn casual clickers into subscribers and buyers with the magic that happens beyond Facebook®.

PIXELS, TESTING, TROUBLESHOOTING

Just the mention of “pixels” can make many a bold marketer sweat. But not you! I’ll show you how to set it and forget it! Plus, you’ll learn to take control of your ads: how much to spend, how long to test, and how to know for sure what’s working and what’s not. You’ll fall in LOVE with FB data — the secret source of your success.

HOT TIP

You’ll also get my kick-uncertainty-to-the-curb targeting questionnaire. This is the exact set of questions I use to help my high-level private FB ads clients pick the perfect audience. Discover who wants/needs/dreams of your offer now!)

"“Rachel really knows her stuff and makes “tech” seem less scary and more accessible. I now understand Facebook advertising and have got adverts that convert into paying clients. She has really helped me move to the next level of my business.”"

RUTH KUDZI
Personal Development Coach

The Academy is the complete System

It’s EVERYTHING you need to know — and nothing you don’t — to attract a steady stream of ideal clients straight to your biz!

With step-by-step tutorials and just an hour a day, by this time next week you could be tracking results on your agency-grade ad campaigns.

You could be growing your following, your list and your customer base every day.

You could be making a substantially bigger impact, serving more of those people who need or dream of what you offer.

And it won’t just be a temporary spike. You’ll be the owner and orchestrator of your own lead gen system. You turn it on, you turn it up and you control the future of your business.

HERE’S WHAT YOU’LL GET INSIDE THE ACADEMY:

You’ll receive these brilliant bonuses!

To help you grow your tribe and save you tech ache, we are giving you our highest converting landing pages, thank you pages, and opt-in ideas. These are essential ingredients of a killer sales funnel!

You’ve got high-converting ads to create, and I’m here to help! Watch over my shoulder as I take you through the Ads Manager. I’m breaking it down simply and taking you along with me every step of the way. Setting up your ads has never been this easy.

Automate your customer engagement for MORE love and MORE clicks! We’re seeing open rates of over 80% in Facebook® Messenger, and it is the place to be! With this bonus, you’ll learn how to get bots working overtime for your business.

THE ACADEMY

TAKES THE GUESSWORK, STRUGGLE AND WASTE OUT OF YOUR MARKETING!

That means you’ll have more time to deliver value to customers, more energy for your family and more money to make your big dreams come true!

“I cannot recommend her enough, and for all those like me who feel they are struggling with the “tech” side of their business – stop stressing and just hire Rachel!!!”

WOULDN’T YOU LOVE THESE RESULTS FOR YOUR BUSINESS?

The acADemy was designed for women just like you. Women with all the same challenges, doubts AND opportunities. It’s a system that works for hundreds of female entrepreneurs.

THEY ARE HERE FOR THE TAKING!

You might be thinking, “Ok, Rachel, that’s nice for you and your high-end clients, but I’m not like that.”

But guess what? Facebook® can and WILL work for you:

  • Even if you don’t feel tech savvy
  • Even if you’re time-strapped

THAT’S BECAUSE IN THE ACADEMY YOU’LL GET:

  • A $5/day strategy + a simple formula for making your ads pay for themselves
  • A clear, step-by-step system that requires no techspertise
  • Time-saving secrets for far more efficient marketing
  • ALL the trouble-shooting tips and tricks, so this time you’ll get results!

READY TO GROW YOUR DREAM BIZ WITH FB ADS?

Join The Academy Now $497 Join The Academy Now 3x $197

WITH THE ACADEMY YOU GET:

 - A single source of expertise — backed by results

- Training for how Facebook® works TODAY

- Tactics the pros use but don’t publish on their blogs

- Over my shoulder demos of the techy parts (with no fluff — just fast, actionable video tutorials)

- Step-by-step instructions that you can follow even if half an hour a day is the most you can spare, and your brain is running on fumes!

And I don’t know about you, but when I invest in my business, it’s like flipping a switch. I get immediately serious about earning that ROI.

If your ‘learn it myself’ plan is holding you back, know this: you deserve to put a price-tag on your time. You are a savvy biz-lady who invests where there’s payoff… and there is massive payoff in Facebook® ads!

STILL WONDERING IF THE ACADEMY IS FOR YOU?

You might be thinking, “Ok, Rachel, that’s nice for you and your high-end clients, but I’m not like that.” But guess what? Facebook® can and WILL work for you:

My inspiration, my tribe! If you’re doing it all yourself — technology, marketing, sales — The acADemy is designed for you. Now, if you have a Y chromosome, if you’re not an entrepreneur — the tactics will still work. But all the examples I use are from female-led businesses that are fast and nimble.

These academics are all about application, go-getter! If your attitude is, “I’ve got this,” then you’ll earn your investment back and much more!

Automate your customer engagement for MORE love and MORE clicks! We’re seeing open rates of over 80% in Facebook® Messenger, and it is the place to be! With this bonus, you’ll learn how to get bots working overtime for your business.

There’s a very special vibe in the community of women who take our courses. We are who we are, and if that lights you up, join us

BUT YOU NEED TO FEEL 100% SURE

I would never want you to regret your decision. While we don’t offer refunds, we do offer a 30-Day Conditional Guarantee.

And when you immediately realize the potential for your business, you get LIFETIME ACCESS.

Which means that for as long the internet is around (we’re thinking it’s here to stay… LOL) you’ll have access to this version course (plus updates for the first year!). Even if the price doubles or triples. The acADemy will be right there in your membership area!

NOW THAT WE’VE SLAYED THOSE DOUBTS, TAKE A BREATH. LISTEN TO YOUR HEART.

Is that starry-eyed entrepreneur piping up? You know, the one who launched your business with big vision and a ton of confidence?

That’s the version of you we can release back into the world. Because with a proven Facebook® ads system, you can wake up every day excited to be serving a steady stream of your perfect customers.

THAT DREAM BUSINESS?

IT’S WAITING. GO GET IT, BOSS LADY!

Buy Now! $497 Buy Now! 3 x $197
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